The Panel is a unique online community of customers who give their views and opinions through product and service reviews and regular email surveys. All the feedback from panel members goes towards making ongoing improvements in products and services to ensure that is continually providing feedback and experience in meeting the needs of manufacturers and suppliers to customer products and services.

  • Our surveys are always voluntary

  • Your privacy is always assured

  • You can influence the future of products and services by completing surveys and reviewing products and services in our business directory!

    Frequently Asked Questions

    About the panel

    What is the Panel?

    The Panel is a VIP online community of customers who give their views and opinions to market research surveys. All the feedback from panel members goes towards making real improvements to products and services, to ensure is continually providing feedback and experience in meeting the needs of manufacturers and suppliers to customer products and services.

    Who is on the panel?

    Our panel is made up of DIY'ers and Professional Trades people from all over the UK, and aims to be as representative of the diversity of people within UK. All we ask is that our panellists are aged over 16 years, a customer of and a UK resident.

    How do I join the panel?

    It is easy to join the panel, simply click on the Join Now button on the Home page and complete the registration questionnaire and follow the on-screen instructions.

    Do I need to login to the website to complete a survey?

    You don't have to log in to the site as the link in the email that we send you will enable you to complete the survey. However you can login to the members' area of the site and find surveys there. Also you may find other information in the members' area of the site that is not available elsewhere.

    What would I need to do as a Panel member?

    As a panel member you will be invited to take part in various research surveys throughout the year. The majority of these will be online surveys, however on occasions we may wish to invite you to take part in phone, postal, one to one or group interviews. You don't have to take part in all the surveys or invitations we send you, but it would be helpful if you could complete as many as possible. The surveys may ask questions on a range of topics including current products and services within the Motor and Travel trades at, new products being launched or introducing into our review section/s, new business ideas and so on. We don't wish to abuse your time, so we will usually try to limit the invites to a maximum of 1 or 2 per month.

    What happens if I don't do any surveys?
    Under normal circumstances we are unlikely to contact you more than once a month and you are under no obligation to participate in any survey. However, if after several attempts you do not participate in any surveys, we may contact you asking if you wish to continue to be a member. If we have had no communication or confirmation that you wish to remain a member, we may consider you an inactive member and we reserve the right to be able to remove you from the Panel.

    Personal info

    Why do you ask general questions about me in the registration?
    In order for us to understand how different customers think and view products and services, it is useful to have a broader understanding about you, for example your age, gender and whether you are a particular Purchaser of goods, trades person or a DIY'er. This also allows us to target surveys to specific groups who will find it most relevant.

    Why do you need my customer number and/or receipt/invoice details?

    The Panel is a community of Members of the public and Customers and as such we do run verification checks to ensure that only genuine customers are giving us feedback.

    Why am I asked to enter a PANEL ACCESS CODE?

    The panel access code is a code helps us to ensure that only genuine reviewers or customers are invited to the panel and also enables us to understand how you found out about the panel.

    Why do you need my contact details (name, address, email address etc) and is it safe?

    We ask for these details for a number of reasons; 1) so that we can communicate with you personally, rather than just "Dear panelist". 2) To assist in your Panel membership validation as a genuine reviewer - customer. 3) In case we have other research projects that we may wish to invite you to. You may rest assured that your personal information is stored with the utmost care and in accordance with the Data Protection Act 1988 and will never be sold or used by any third parties.

    Why is the registration process in two parts?

    The Panel registration process is split into two parts to form a "double opt-in" process. Firstly we want to validate your email address so that no one other than you can register with the Panel without you knowing and to obtain your agreement with our Panel Terms and Conditions. An automatic email is then sent to your inbox for you to verify you wish to join the panel and to complete the registration process. The process aims to ensure we are communicating with you to the right email address and that only the person with access to the registration email address can verify the registration (obviously you should be aware that if you have a shared email address or have given someone else access to your inbox they may be able to join using this address).

    How do I change/update my profile?

     Simply login to the  website using your username and password that you chose when you registered. Simply go to the My Profile page within the members' area and choose the details you want to update. Please make sure this is as accurate and up to date as possible as we may use this information to target specific groups of customers.

    How do I cancel my membership or unsubscribe from the panel?

     If you would like to leave the Panel, either click on the unsubscribe link in any email we send you and follow the on-screen instructions, or login to the members' area of the Panel website and go to the Unsubscribe page. If you do decide to unsubscribe please note that you will not be able to login using your current username and password.


    Will my views be treated in confidence?

     All research is carried out in accordance with the codes and guidelines of the Market Research Society. Member privacy is assured at all times; responses to surveys will remain confidential and will be used for the purpose of market research only. will not be trying to sell anything to members as a result of participating in the panel or any surveys.
    For details please see our Privacy Policy.

    Who has access to our views and opinions?

     Only the relevant employees of will have access to the research results or our appointed research agency. All of your responses will remain anonymous and are reported on collectively and will not be directly attributed to you. In the event that we should we ever wish to ask questions where further contact may be helpful based upon your answers, this will be clearly stated at the time of the interview and you will have the option not to take part or to not have further contact. On very rare occasions we may work with trusted 3rd party companies and include questions that they would like to ask. If we send you a survey where a 3rd party will have access to the results, we will inform you of this in the invitation, so that you can opt-out of the survey if you wish.

    Will I see any of the survey results?

     Unfortunately we are not always able to publish results to all of the surveys we conduct for Panel members to see, as they may contain commercially sensitive information. However we will try to provide feedback when we are able and also notify you of important decisions or changes that have been made as a result of your input. Please rest assured your answers are important and we do take into account comments that you make, however we are unable to respond individually to any points raised.


    How will you contact me?

     Most of the research we send you will be online, which means we will send email invitations for you to complete a survey or product/service reviews in our business directory. However, on occasions we may wish to conduct other types of research including telephone, postal, focus groups or one-to-one interviews, however if we need to do conduct research in this way we will always check that you are happy to take part.

    How am I notified if there is a survey for me to complete?

     There are normally two ways to find out. The first is we send you an e-mail invitation with a unique link to a survey. On occasions we also send out reminder emails nearer to the survey close date. The second option is to log-in to the members' area of our web site using the Username and Password you first registered with us, and select the "Surveys to do" menu. If you have forgotten these details simply click on this Forgotten Password link.

    Why haven't I received any email invitations?

     Sometimes some ISPs may categorise email as spam even though you have requested to be a member of the panel and therefore sometimes are filtered out. Please check your spam filters for our emails and add our email address to your trusted list. Please also see the Technical FAQs for more information.


    How long are the surveys?

    We always try to keep our surveys short so that they don't take too long for panel members to complete. If a survey is much longer than normal, we may offer an incentive as a way of saying thank you for giving us more of your time.
    Participation in each survey is voluntary and members can unsubscribe from the panel at any time.

    What if I'm away when a survey is sent to me?

     You are not expected to do every survey. If when you get back the survey is still then you will be able to complete it. If not just delete it and wait until you are invited to another one.

    How long do surveys remain valid?

    Usually surveys need to be completed within a week of the invite being sent, however you may have more or less time for certain surveys. In all surveys you receive the closing date will be clearly stated.

    Why do I have less time to complete some surveys than others?

    If we have sufficient time to leave a survey open, we will, however there are occasions when we need a rapid response to an urgent business requirement, and on these surveys we may we may need to conduct a survey very quickly. This may mean that the survey is only available for a much shorter period of time.

    What happens if I have to stop a survey in the middle?

    The survey is not completed until you reach the end page confirming you have completed it. Should you have to stop in the middle and close the survey, don't worry, simply click back on the link that you have been sent and as long as the survey is still open, you will be able to finish it. Also, please note any previous answers will be saved, so you will not need to re-answer all of the questions.

    I have registered but have not yet received a survey

    If you haven't received a survey yet, it could be for any one of the following reasons:

  • We don't send all surveys out to every panelist.

  • We try, where possible, to balance the number of surveys you receive, as we appreciate the time you give in providing feedback.

  • We may not have a survey relevant to you yet. We do target different surveys to specific types of customers to ensure that they are as relevant as possible.

    It also helps to regularly keep your profile up to date as this ensures we can select you for the most relevant surveys.


    Why haven't I been invited to complete a survey in a while?

    We actively target specific groups of customers for each survey to ensure that only relevant surveys are sent to our panel members. This may mean that some time may go by before we target a customer group that you are a member of. It is really important to keep your profile up to date so that we only send you surveys that are relevant to you. To amend your profile, please visit the My Profile page within the members' area.

    How often may I participate in any one survey?

    We treat the Panel as professional market research. Therefore our surveys are by invitation only and to ensure the highest standards of professional research you can complete any given survey only once.

    How can I contact you about a survey?

    If you have any questions about a survey, please complete the following form and your question will be automatically directed to the most appropriate person to deal with your request. Any questions - click here


    Are there any rewards for taking part?

    In return for completing surveys, you may be eligible to be entered into a prize draw open to all panellists who complete the survey. Full details will be given of any prize draw or reward within each survey.

    What's in it for me?

    The Panel is your opportunity to have your say and ultimately contribute to the future development of products and services within the motor industry and travel industry using so that we can meet the needs of manufacturers, products and service providers for customers. Your feedback will go towards making real improvements in the type of products and services manufacturers, product and services providers, provide. From time to time, or where surveys are longer than usual, we may offer an incentive for completing them e.g. prize draws for vouchers or products that are not related to business.

    How do I collect my prize?

    Winners of prize draws will be notified by email (see Terms and Conditions).


    I have forgotten my username and/or my password. How do I find out what it is?

    Simply visit the Home page of the Control Panel website and choose the Forgotten Password link or follow the onscreen instructions and you will be sent an email with your username and enabling you to reset your password.

    I am having a technical problem, can you help?

    If you have any technical questions relating to the Panel we will certainly try to assist you, however we may not be able to respond immediately. Simply complete the following form telling us your problem and your request will be automatically directed to our Technical team: Technical questions - click here.

    NB: At times it may also help us to know some of the following information

  • Internet Browser you are using (including version number) i.e. Internet Explorer 5.5, 6.0, 7.0, 8.0, Firefox, Google Chrome etc.

  • Your Operating system (for example, 'Windows 98', Windows 2000, XP, Vista, Windows 7, Mac OS X, Linux/KDE etc.)

  • Your Internet connection (for example, 'Dial-up' or 'ADSL broadband')


    What are the requirements when visiting the panel website?

  • Web browsers: The following browsers have been tested and found to show no serious problems: Microsoft Internet Explorer 5.5 and 6.0, 7.0, 8.0, Netscape 6/7, Mozilla 1.5+ and Safari, Google Chrome

  • Operating systems: You should not have any problems in reaction to operating systems and the site should work perfectly well on: Windows 95, 98, 2000, XP, Vista, Windows 7, Windows 8-10 Mac OS X, Linux/KDE.

  • Monitor resolutions: We recommend you have a screen resolution of at least 800x600.


    I am an AOL user, does your website support this?

    Yes, there should be no problem accessing the site through AOL, either with AOL's integrated browser or using a separate standalone browser such as Internet Explorer or Mozilla.

    I am having problems with Hotmail. What could be the problem?

    For users that are still having problems you may wish to try the following options:

  • Use an alternative browser: Open a new browser, such as Microsoft Internet Explorer or Netscape Navigator. Highlight the link and copy and paste it into the address field of the new browser window.

  • Use an alternative mail application: Programmes such as Microsoft Outlook or Outlook Express can be set up to download and read your Hotmail accounts. Please follow the step-by-step instructions provided by the software.



    What do I do if I have any other questions?

     If you have any other questions, please complete the following form and your request will be automatically directed to the most appropriate person to deal with your request. Any questions - click here

    If I have a complaint who should I contact?

     In the first instance we would ask you to raise any complaint to our Panel team complete the following form - click here. If for any reason you are unsatisfied with how your complaint has been handled you can contact the Market Research Society at