Be prepared for a new city and a great show
The secret’s out: Detroit is now home of the hip.
Yes, the city is attracting the urban hip – the young and the cool, which are rapidly moving into trendy loft apartments as fast as they’re being built. What’s more, Detroit has bulldogged its way out of the trenches, and is now a destination offering a vibrant scene. Who’d have thought?
The city itself has moved into the passing lane in many respects trying to catch up to the North American International Auto Show (NAIAS), which maintains its position among other top international shows like those in Geneva, Frankfurt, Tokyo, Beijing, Shanghai and Paris.
And, now that the Paris show has concluded, the eyes of the industry turn to Detroit and the world-class NAIAS, where more new product unveilings will occur in front of the largest media audience anywhere in North America. Boom.
Detroit is tearing it up. Literally. Sounds and sights of construction are evident virtually everywhere downtown. Witness the millions of dollars being poured into new hotels, restaurants, boutiques, edgy warehouse apartments, and – this just in – a high rise riverfront condo and hotel to replace Joe Louis Arena, adjacent to Cobo Center.
Why? Because the Detroit Red Wings organization is building a new $650 million sports, entertainment, dining and retail complex near the site of Comerica Park and Ford Field – home of the Detroit Tigers and Detroit Lions, respectively. Known as “District Detroit,” the red hot, midtown development will exceed the size of New York’s Greenwich Village and D.C.’s Georgetown, adding to a growing, new vibe sustained by city dwellers.
Of course it helps that NAIAS continues to contribute to the revitalization of the city. With annual economic impact created by the show of better than $350 million, it’s like having the Super Bowl in town every year. Every year.
So, with dogged determination, gritty Detroit continues to rebuild, renew and reenergize. And with an energetic business-government partnership and new attitude, the city is speeding ahead. Because cool cities don’t look back.
Check it out yourself next January. See you at the show.